The first thing that is taught in school to any kid that starts schooling is to read and to write. From that day on for the next 2 decades students go through a rigmarole revolving around reading and writing – tests, exams, assignments, etc. In fact, the very term ‘Literacy’ means our ability to read and write. Have you ever wondered why reading and writing is such a big deal in our schooling? one of the answers to this question lies in the fact that for more than a 1000 years knowledge has resided in books, and if one were to gain knowledge from books they essentially needed to have the skill to read and write to share this knowledge.
Till a few years ago the biggest difference between literate and illiterate was that knowledge was accessible only to those who could read and write. Today’s reality is that knowledge and information is created and shared through the audiovisual medium. If reading and writing meant literacy in a world of books, have you ever wondered what the new meaning of literacy would be in this video era?
Kids today do not like to read and write as much as previous generations and increasingly consume audiovisual content with a growing appetite to create more of it. If you read good books you will write good stuff, similarly if children have to create good content we have to expose them to good films and content but the tragedy lies in the fact that the quality of the content available is at best sub-standard. Cinema, television, online and all other viewing channels have very low quality kids content. According to YouTube the least amount of content uploaded was for the age groups between 6 and 16 years.
Very few mainstream production houses worldwide produce good children’s films and the only avenue to showcase them is at Kids Film Festivals. However, these festivals are organised in a few cities across the world and only a handful of the kids get to witness them.
We at LXL Ideas came up with a question – If kids cannot go to kids film festivals, can we take the festival to the kids? This question gave birth to the idea of the International Kids Film Festival (IKFF) last year which was a tremendous success. This year we realized that the kids worldwide face the same challenges and have therefore embarked on a very ambitious project to take IKFF to at least 20 countries.
The world is tuning into the IKFF 2018, do not be left behind. Register on www.ikff.lxl.in and host a film festival this Children’s day at your school.